Prescription for eye lashes?!

Truthfully, those long eyelashes gross me out

So while watching an episode of Shark Tank (if you haven’t seen it, it’s a cool business start-up negotiation show), I was subjected to a 30 second commercial that kind of pissed me off and confused me. Allegran, a pharmaceutical company that has made a lot of money from providing “help” for people that are insecure about their bodies coughcoughBOTOXcoughcough has come out with a new drug. Introducing: Latisse, “the first and only FDA-approved prescription treatment for inadequate or not enough eye lashes, growing them longer, fuller, and darker.” Oh that seem reasonable and stuff…wait…what?!

Now I’m not here to bash Allegran as a whole because when it comes down to it, they have produced some drugs/products that have real purpose. But seriously, what the hell kind of product is this? If you go on their website, they’re enticing women (let’s face it, very few men are going to be using this product) with Brooke Shields as the face to this brand. There are parts of marketing that make me sick – this is one of them. They’re getting women to believe that if they use this stuff they’ll have eye lashes like Brookey-poo. Oh, I’m sure she’s using this stuff all these years to have the lashes she has now. People, WAKE UP!

Supposedly, the FDA got unhappy with Allegran for their marketing campaign because they’re misleading women with this product (here’s the proof to that claim). Frankly, the side effects are barely touched upon in their campaign and insecure women all over the place just are disregarding all the warnings. These are the known side effects:

• Darkening of eyelid skin (this may be reversible once stopped)
• Possible increase in the brown pigmentation of the colored part of the eye (this is likely to be permanent)
• Itching, eye redness, dryness and irritation of the eye or surounding eyelid skin where Latisse may be applied.

Now I know none of those are life threatening or anything but what I’m trying to get to is this: ladies, is it really worth the risk? As a guy that loves looking at boobs eyes, I can tell you this: I’m looking at you straight in the boobs eyes, not around! Sure you may have “sexy” 3 foot long eye lashes in the end but what if you look like a raccoon in the process? Seriously though with all jokes aside, how much more length could you possibly want, 1/4 of an inch?

I just wish that people could be more secure with their bodies…but I know this is impossible in our society. But is there actually a legit market of women that want longer eye lashes? Are there women that exist that look in the mirror and get legitimately upset about their eye lashes? Would these women spend money on a drug that can help? I think it’s one thing to complain about weight but then I think it’s quite another when we’re talking small hairs attached to our eye lids. Ladies: am I being insensitive?

Advertisement